As a Google Partner managing 40+ accounts, we build campaigns that generate real phone calls and booked jobs — not vanity metrics. Every dollar tracked, every lead accounted for.
We audit ad accounts every day. Here's what we find in 9 out of 10 campaigns.
Half your budget goes to searches like "jobs", "DIY", "free", "salary". We add negatives weekly.
If you can't track calls and form fills, you're flying blind. Google can't optimize what it can't measure.
Broad match with no guardrails = Google spends your money on irrelevant searches. We control every keyword.
Your last agency set it up and walked away. We optimize weekly — bids, copy, extensions, search terms.
The average Google Ads account for local service businesses wastes 40-60% of its budget on irrelevant searches. If you're spending $2,000/month on ads and half is wasted, you're effectively paying double for the leads you actually get. Most businesses who "tried Google Ads and it didn't work" had an execution problem — not a platform problem. The platform works. The management was the issue.
When Google Ads are set up correctly — tight keyword match types, weekly negative keyword mining, real conversion tracking — local service businesses see an average ROI of 200-400%. The national average cost-per-lead for home services via Google Search is $35-65. With proper campaign architecture, our clients consistently achieve cost-per-lead under $30 in competitive markets.
The biggest hidden cost is running without conversion tracking. Without phone call and form fill tracking set up correctly, Google's algorithm optimizes for clicks to your website — not leads to your business. These are never the same thing. We set up complete conversion tracking before the first dollar is spent, so every optimization decision is based on real qualified leads, not vanity metrics.
No black box. Here's exactly what we manage every week.
Tightly themed ad groups, single keyword themes, dedicated landing pages. Structure = quality score = lower costs.
Phone calls, form submissions, booking clicks — all tracked. You know exactly which keyword generated which lead.
We review search terms weekly and block irrelevant queries. Most accounts we take over have zero negatives.
Multiple RSAs per ad group, tested against each other. We kill underperformers and scale winners.
Google Guaranteed badge, pay-per-lead (not per click), and prime placement above search ads. We manage both.
Monthly reports with real numbers — cost per lead, conversion rates, spend breakdown. No vanity metrics.
We'll review your account and show you where budget is being wasted.
Most agencies run Google Ads. We run Google Ads campaigns engineered to generate qualified phone calls.
A roofing contractor was spending $2,500/month with barely any leads. Wrong keywords, no negatives, no tracking. We rebuilt everything.
Google Ads works for any business where customers search for what you sell. It works especially well for:
Our management fee starts at $500/month, separate from your ad spend. We recommend a minimum ad budget of $1,000/month for local service businesses. No setup fees, no contracts.
Most clients see their first leads within the first week. Campaigns typically reach optimal performance within 30-60 days as we gather data, refine keywords, and optimize bids.
Google Ads (Search) shows text ads at the top of search results — you pay per click. Local Services Ads (LSAs) show your business with a Google Guaranteed badge — you pay per lead. We manage both and recommend the right mix for your business.
Yes. Your Google Ads account is yours. We set it up under your email, manage it, and if you ever leave, you keep everything — campaigns, data, conversion history. No hostage situations.
We're a Google Partner managing 40+ accounts. We do real conversion tracking (not just clicks), add negative keywords weekly, and send transparent reports. No long-term contracts — we earn your business every month.
We recommend a minimum of $1,000/month in ad spend. This generates enough data to optimize campaigns effectively. In competitive markets like roofing or HVAC, $1,500-3,000/month produces the best results. Our management fee starts at $500/month, separate from your ad spend.
A competitive benchmark for home services is $30-65 per lead. Emergency trades typically see $20-40 CPL. High-ticket services like roofing and foundation repair see $40-80 CPL. Our average across 40+ managed accounts is under $35 per qualified lead — verified through real phone call tracking.
Both, ideally. Local Services Ads show above Search Ads with a Google Guaranteed badge — you pay per lead, not per click. Search Ads give more targeting control. We manage both and allocate budget based on your market and which format drives the best cost-per-lead for your specific services.
Book a free strategy call. We'll audit your Google Ads account and show you exactly where you're wasting money.