Should You Sell a Maintenance Plan? We Checked 2,005 Contractor Websites. 6 in 10 HVAC Companies Do, 1 in 9 Roofers Do, and Most Plan Pages Don't Show a Price.

A tune-up customer you see once is a job. A customer who pays you every month is someone you'll see again next spring and next fall, at a time you pick. That's the case for a maintenance plan, and it's why so many heating and cooling companies run some kind of “club”.

ENERGY STAR's maintenance checklist tells homeowners to book “annual pre-season check-ups” and explains the timing: “Contractors get busy once summer and winter come, so it's best to check the cooling system in the spring and the heating system in the fall.” A plan puts those visits on your calendar in the quiet weeks before the rush.

So how many contractors actually sell one, and what do they charge? On October 25, 2026, we checked the websites of HVAC companies, plumbers, electricians and roofers that show up in Google's business listings in 32 cities across the U.S. and Canada. 2,005 websites opened properly.

546 of the 2,005 (27.2 percent) sell or mention a maintenance plan, membership or service agreement. Among HVAC companies it's 59.3 percent, about 6 in 10. Among roofers it's 10.9 percent, about 1 in 9. Of the 431 websites with a page for their plan, 259 (60.1 percent) don't show a price. Where a price is shown, the typical cheapest plan costs $17.97 a month.

How We Checked 2,005 Contractor Websites, and What We Couldn't See

We searched Google's business listings for “HVAC company”, “plumber”, “electrician” and “roofing contractor” in 16 U.S. metros and 16 Canadian ones, from Los Angeles to St. John's. The top 20 results in each search linked to 2,192 different websites. A browser opened each home page, followed up to three links that named a plan (maintenance plan, membership, club, service agreement, protection plan) and read those pages too.

Know the limits before you read the numbers:

• One visit per site. We read the home page and up to three plan pages. A plan that's only mentioned deeper in a site isn't counted.
• 187 sites didn't count. 110 sat behind a bot check we didn't try to get past, and the rest were broken, parked or a directory listing. That leaves 2,005.
• Every share is a floor. We reopened 40 random sites where we found no plan, waited longer and scrolled to the bottom. 1 of the 40 did mention one.
• One website, one count. A chain's location pages count once. A company that showed up for two trades, like HVAC and plumbing, counts in both rows of the trade table.
• A person read the hard calls. We read all 55 plan links the program wasn't sure about, all 150 home-page mentions, and 45 random pages it was sure about (44 were real plans). We also read every one of the 218 prices it pulled out and corrected or threw out 41, mostly financing offers, add-on units and member credits.
• We haven't named any business. Every number below is a total.

HVAC Companies Sell Plans. Most Plumbers, Electricians and Roofers Don't.

Here's how many websites in each trade sell or mention a plan, how many give it a page of its own, and how many of those pages show a price:

Trade	Websites	Sell or mention a plan	Have a plan page	Plan pages with a price
HVAC	540	320 59.3%	265 49.1%	107 of 265
Plumbing	488	161 33.0%	148 30.3%	59 of 148
Electrical	518	69 13.3%	52 10.0%	24 of 52
Roofing	560	61 10.9%	27 4.8%	9 of 27

Plans are more common in the U.S. (34.2 percent of websites) than in Canada (20.6 percent). The gap holds in HVAC: 187 of 265 U.S. HVAC websites (70.6 percent) sell or mention a plan, against 133 of 275 Canadian ones (48.4 percent).

Roofers are the outliers. 61 of 560 roofing websites mention a plan, but only 27 (4.8 percent) give it a page. Most say it in one line on the home page, like “maintenance programs available”, and several of the ones we read were aimed at commercial, strata or HOA roofs rather than homeowners.

The Bigger the Shop, the More Likely It Sells a Plan

We used each company's Google review count as a rough stand-in for size. The share selling a plan climbs with it:

Google reviews	Websites	Sell or mention a plan	HVAC only
0 to 49	265	22 8.3%	28.6%
50 to 199	680	92 13.5%	43.9%
200 to 999	725	202 27.9%	52.6%
1,000 or more	335	230 68.7%	81.3%

This doesn't prove a plan grows a company. A shop with 1,000 reviews has more past customers to sell a plan to, and more office staff to run renewals and reminders. What it does show is what the busiest shops in our check have in common: about 7 in 10 of them sell a plan, and among HVAC companies with 1,000 or more reviews it's 81.3 percent.

6 in 10 Plan Pages Don't Show a Price. The Ones That Do Cluster Around $18 a Month.

Of the 431 websites with a plan page, 172 (39.9 percent) put a price on it. The other 259 describe the plan without a number. For each website that shows a price, we took the cheapest plan it advertises, then found the typical (median) price across websites:

Trade	Websites showing a price	Typical monthly price	Middle half (monthly)	Typical price per year
HVAC	107	$17.73 (92 sites)	$14.92 to $20.99	$203.40
Plumbing	59	$17.00 (50 sites)	$14.95 to $19.99	$199.00
Electrical	24	$19.00 (19 sites)	$14.99 to $20.00	$212.70
Roofing	9	Too few to say (3 sites)	Too few to say	$349.00
All trades	172	$17.97 (140 sites)	$14.95 to $20.00	$203.94

The price per year is the cheaper of the yearly price or 12 monthly payments. Monthly billing is the norm: 140 of the 172 websites with a price show a monthly one, and 104 show only a monthly price. 32 show only a yearly price.

The typical U.S. monthly price was $19.00, and the typical Canadian one $15.99, each in its own currency. Roofers who price a plan charge more, a typical $349 a year, but that's only 9 websites, so treat it as a hint, not a benchmark.

A price on the page lets a customer decide right there instead of waiting for a call back. We've looked at putting prices on your website before, and the same logic holds for a plan: it's a small number, and leaving it off makes people guess.

What Plans Promise, and the Terms Most Pages Leave Out

Here's what the 431 plan pages mention. Treat these as floors: when we read pages the program marked as having neither priority service nor a repair discount, 2 of 12 did list a discount.

• Priority service or scheduling: 299 pages (69.4 percent)
• A discount on repairs: 292 pages (67.7 percent)
• No diagnostic, dispatch or service-call fee: 94 pages (21.8 percent)
• No overtime or after-hours charges: 42 pages (9.7 percent)

What's missing is how the plan renews and how to get out of it. Only 27 of the 431 pages (6.3 percent) mention automatic renewal at all, and 63 (14.6 percent) say anything about cancelling. With most plans billed monthly, that's the question a careful customer asks before handing over a card number.

In some places it's also a legal question. California's automatic renewal law (Business and Professions Code section 17602, last amended in 2024) says a business selling a plan that renews on its own must, among other things:

• show the renewal terms “in a clear and conspicuous manner” before the sign-up is complete, close to where the customer agrees
• get the customer's “affirmative consent” before charging their card
• send a confirmation with the terms, the cancellation policy and how to cancel
• for a plan with a first term of a year or more, send a reminder 15 to 45 days before it renews
• let customers who signed up online cancel online

Of the 42 California websites in our check with a plan page, 3 mention automatic renewal on it. Terms often live on a separate page or in the sign-up form, which we didn't open, so this isn't a finding that anyone breaks the law. It's a reason to check yours. This is a summary of one state's law, not legal advice, and other states and provinces have their own rules.

How to Build a Plan Page Customers Can Find and Join

1. Give the plan its own page. 115 of the 546 companies that offer a plan only mention it in a line of text. A page gives Google something to show when someone searches for a plan, and gives you a link you can text to customers after a service call.
2. Use the words people search. Google's Keyword Planner shows about 3,600 searches a month in the U.S. for “hvac maintenance plan”, 170 in Canada, and another 260 U.S. and 170 Canadian searches for “furnace maintenance plan”. Nobody searches for your club's name until they've heard of it. 195 of the 431 plan pages (45.2 percent) have no phrase like “maintenance plan” or “service agreement” in the page title. Keep the club name on the page and put “HVAC Maintenance Plan in” plus your town in the title. Getting that page to show up in local searches is the kind of work we do in local SEO.
3. Show the price. The table above shows what your competitors charge. If yours is higher, say what the extra money buys.
4. List what's included in plain words. Visits per year, the repair discount, priority booking and any fees you waive. A customer should be able to compare your plan with a competitor's in a minute.
5. Say how it renews and how to cancel, right next to the sign-up button.
6. Offer it to the customers you already have. Every tune-up and repair visit is a chance to ask. Your old customer list is the next place to look, but read our honest math on reactivating old lists before you buy a campaign.

Frequently Asked Questions